featured work: the new mail marketing campaign for MAAF

the case
MAAF is an insurance compagny who plans a large amount of mail marketing campaigns. MAAF has close relationships too with clients and professionals working on MAAF.
In december 2009 was launched an internal competition and MAAF called for related mail campaign.
A very unusual campaign, indeed, cause target wasn't the client but the professionals working on MAAF, and the subject wasn't a product but just notifications about the challenge itself.
Caracters and colors was definied, so what I did was just organizing page, shapes, colors making something pleasant.

the solution
I set up a 100% mail page, that means exstensible. The mail content is organizing inside a 700px box.
I've played hard setting up different lining for images (as caracters) and text.
I've mixed colors indicated by client using some little creativity (as the rounded blue box) but also keeping a strongly family feeling with web site and print related campaign.

You'll find some additional information and large photos visiting my portfolio